Cocoro Advanced lingerie

Ad Spot



Spot (3´)


Script, direction and edition:

Estibaliz Urresola Solaguren


Production Company:


COCORO- The most intimate revolution was the launch of a new menstrual hygiene product promoted by FEMMEFLEUR. The comunication strategy of the crowdfounding campaign was mostly based on this spot that became a viral phenomenon in the first few hours, making Cocoro the most successful campaign on the Verkami platform that year.