Cocoro Advanced lingerie

Category:

Spot (3´)

Script, direction and edition:

Estibaliz Urresola Solaguren

Production Company:

COOMPACTO

COCORO- The most intimate revolution was the launch of a new menstrual hygiene product promoted by FEMMEFLEUR. The comunication strategy of the crowdfounding campaign was mostly based on this spot that became a viral phenomenon in the first few hours, making Cocoro the most successful campaign on the Verkami platform that year.